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Genau guide

Services:

User Experience / Content Strategy / Custom Integrations / Design / Education / Lifestyle / Marketing / SEO Optimized / Travel

About the Company

Genau Guides is a private tour operator based in Arusha, Tanzania, specializing in bespoke luxury safari experiences, beach holidays in Zanzibar, and mountain climbs (e.g. Kilimanjaro). Their business model centers on tailor-made journeys: they listen closely to clients, craft personalized itineraries across Tanzania’s diverse landscapes, and strive for comfort, authentic experience, and high customer service. They operate over the major tourist circuits (northern, southern, eastern, western), guarantee value through strong partnerships, and focus on delivering adventure, wildlife encounters, culture, and relaxation

OBJECTIVES:

Improve regional storytelling through a fresh UI design
Improve site architecture and navigation to encourage content discovery
Build on SEO foundations to increase search engine traffic and drive future growth
Implement a fully responsive solution backed by WordPress CMS for easy content management
Ensure overall site experience and technical implementation is in line with latest accessibility requirements

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